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Database marketing technique for software products - Database marketing can be used aid in software product sales when direct marketing is involved since only customers are analyzed. This picture represents the process of creating a database for marketing with steps shown as rectangles (Based on model from Trondsen, 1996).

Object-relational database - An object-relational database (ORD) or object-relational database management system (ORDBMS) is a relational database management system that allows developers to integrate the database with their own custom data types and methods. The term object-relational database is sometimes used to describe external software products running over traditional DBMSs ...

Database abstraction layer - A database abstraction layer, is an Application Programming Interface or separate piece of software which is used by a program to communicate with a database such as MySQL or Oracle. The purpose of a database abstraction layer is to change the way another program communicates with a database.

Software AG - Software AG is a German software company, best known as manufacturers of the Adabas database management system and more recently for the Tamino XML server. Software AG provides a real-time single view of strategic business information by integrating applications and systems, in addition to modernizing mainframe ...

Suggested Web Sites

Primos - Database analysis software - Database analysis software for Oracle. Monitor multiple machines, alert changes across multiple database instances.

Database Administration and SQL Scripts - Database design using RDBMS software. Database administrator, software engineering, software articles, scripts and tools.

Genesis Software Development - Offers software development and consulting for different industries using a variety of database products, including MultiValue/Pick databases. Located in Dallas, Texas, USA.

Source: BazSites.net

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